One popular type of media is advertising. It's important to remember that companies create their advertisements with an intended purpose for their intended audience. An advertisement's intended purpose is the company's reason for creating the advertisement. For example, a company coming out with a new product might advertise to show how it's better than an older product, to make people want to purchase it. An advertisement's intended audience are those people whose attention they're trying to grab. For example, a company that makes running shoes might target an people who run, are athletic or are interested in sports. Answer the following questions in sentence form, as they relate to their advertisement on the right. When you are finished, click on the "Complete" button at the end of the page. You will now move on to Activity 1.1 - Show your learning.