Instructions: In this lesson, we will be discussing audience responses, and explaining why different audiences might react differently to the same media text. Please watch the following video, which shows a television advertisement for a popular cereal. Then, hover your cursor over the "Lesson Questions" and think about the answers. If there are any answers you don't know, try watching the video again. When you think you're ready to move on, continue to Activity 1.4 - Practice.

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